De-duplication

A typical database contains 8-10% duplicate records. Wasting money, time and reputation

When two is too much – When once is enough

Why spend your valuable budget on mailing a customer twice? Duplicated contacts cost money and raise questions about attention to detail which is so important to every business’s reputation.

De-duplication can work at individual, surname or household level, depending upon your requirements (company contact, company name and location level for B2B data). Here at Printing Partners UK, we have an expert in-house team ready to go to work on your data, so you always target your prospects in the most efficient way possible.

We can flag and link duplicates with a master record identifier so that you can merge them back into your database or completely remove them. We’ll create a full report giving you, the customer, access to all the information before any updates are made.

If you would like to know more about any of our services please call the team on 01254 428950 or email info@ppuk.ltd